About us

SETO is located in the center of Setagaya which is know as the most wealthy uptown in Tokyo.
SETO is loved by those celebrities for over half a century.

SETO was founded in 1950. Since then, it led the modern Japanese pawnshop business. As the leading company in buying and selling luxury brand products and premier artworks, Seto has been enjoying its high reputation for its reliability.

During the first Olympic game in Tokyo in 1964, Seto became a famous place among the international tourists visiting Tokyo.

Its wide variety of prestige brand products and its faithfulness in business were introduced on English news paper.

Seto developed itself constantly over half century and now is one of the best known pawnshop in Tokyo.

Please visit our cozy shop.
We also keep prestige products which is not shown in display. Please do not hesitate to ask if you should look for any particular product.


4-24-5 Taishido Setagaya-ku
Tokyo Japan 154-0004